Evonik Industries AG’s coatings and additives business unit is reorganizing its colorants business to position itself to compete in the international market. Under the new model, market responsibility will be exercised in the future at the local level, while central marketing, technology and operation functions will be globally aligned.
With this new matrix organization, we’re creating a workable model for the future to strengthen our position sustainably in the colorants market,” said Has-Peter Schaufler, head of the colorants business unit.
The new coatings and additives business unit comprises five different business lines, including adhesive resins and colorants, to which the colorants business belongs The business unit offers a wide range of raw materials for the coatings and adhesives industries, including environmentally friendly and VOC-free products.